SPORTERS, THE NEW MEDIA PARTNER OF BARDIANI CSF FAIZANÈ, TAKES YOU BEHIND THE SCENES OF THE TEAM.
SPORTERS is an edutainment platform aimed at young Italians. The goal is to encourage them to practice sports. SPORTERS will be the new media partner of Bardiani CSF Faizanè for the team's behind-the-scenes story. You can find them on the SPORTERS platform, the first episodes were shot during the Giro d'Italia Under23.
The best way to tell the story of Bardiani CSF Faizanè’s new youth project was to do it from the inside, unveiling its behind-the-scenes features in the most important event of the season for the team’s youth: the Giro d’Italia U23.
From this idea was born the collaboration between Sporters and the #GreenTeam, a partnership based on a commonality of values: to return to bring young and very young Italians closer to the practice of sports, telling all the sporting emotions through the voice and experience of its protagonists.
What is SPORTERS?
SPORTERS is the digital reference point for sports education in Italy. A “good” digital space, an APP where to meet great athletes in their careers. An educational, sharing, inspirational tool where you can find VIDEO- LESSONS from athletes of every discipline who tell their secrets, teachings, and challenges. A digital place where you can relive the historical moments that have marked the world of sports through the words of the athletes and journalists who have lived and told them.
SPORTERS is a free platform that unconventionally talks about sports, it connects education (there are more than 100 episodes and docuseries of the greatest athletes) to the social values, commitment, and resilience that emerge from behind the scenes.
Today 40% of 13-17-year-olds no longer play sports.
44% of them are online for more than 6 hours a day.
51% of those under 20s suffer from F.O.M.O Fear of missing out, and because of this, they never disconnect from social media.
Peter MOORE – CEO of Liverpool, states: “from my point of view, the most dangerous opponent is not Guardiola’s Manchester City, but Fortnite, the video game. What does Fortnite have to do with it? We both compete for young people’s time, for their attention.”
SPORTERS is an APP where sports stars, athletes, practitioners, and fans of more than 20 Olympic specialties meet, and as of today, cycling also lands through the youngsters of the Bardiani CSF Faizanè Youth Project.
Statements:
“We are happy to announce the beginning of this interesting collaboration,” declares Roberto Reverberi, “SPORTERS is an interesting project that aims to bring young people closer to sports practice. Bringing cycling on this platform was essential to try to bring benefit to the whole base of the Italian movement. The more young people return to sports, even better to cycling, the more their physical and mental health will benefit. It is important to broaden the base of practitioners.”
Simone Bellino, Sporters Country Manager:
“We are excited to have reached this important agreement with the most representative team in the Italian cycling scene. Team Bardiani CSF Faizanè has always invested in young riders, training them and accompanying them in international cycling. The goal is to grow young athletes professionally and make them emerge internationally.”
WATCH THE FIRST EPISODES ONLINE, CLICK HERE AND DOWNLOAD SPORTERS.
