09.01.2024 · In evidence


BMZ, a leading Japanese company in the production of insoles, alongside the team for the 2024 season. A collaboration made possible by Adriano Malori, BMZ's brand ambassador and promoter of this technology.

Directly from Japan comes the innovative technology of BMZ insoles, provided to the athletes of VF Group Bardiani-CSF Faizanè for the 2024 season. BMZ insoles offer fundamental benefits in the cycling motion by providing greater propulsion and better support. Athletes can choose between the Classic version, suitable for daily use, and the carbon version, much stiffer.

The primary promoter of these innovative insoles is Adriano Malori, who experienced benefits in pedaling and power output in daily use: “Thanks to their carbon-insert insoles, explosiveness and pedal traction have improved, better utilization of quadriceps, glutes, and calves,” says Malori, continuing, “I am pleased to have made this collaboration between BMZ and the team possible. I am the first to endorse this technology because I tested it and found it excellent. The feedback from athletes has also been great; they feel a significant difference compared to traditional insoles in terms of pedal push.”


BMZ discovered that the foot’s skeleton can be supported, protecting the arch by applying pressure to the cuboid bone. In fact, the entire foot structure is designed to rest on the cuboid bone, resulting in an insole that offers maximum stability without compromising mobility, supporting both the inner and outer arches of the foot.

BMZ insoles can be used by anyone and are suitable for all sports: soccer, running, basketball, cycling, snowboarding, or any other sport. They are also perfect for daily use, improving posture and maintaining proper weight distribution, preventing strain on knees and ankles. They benefit anyone who spends a significant amount of time on their feet, making them suitable for work or any other setting.

Visit the website to learn more: www.bmzeurope.com